Attractiveness of the Mobile Traveler Guides (MTGs) to travellers depends on many factors and content quality is a crucial one.

Creation of high quality multimedia stories is not as simple as it may seem. A vocalized article from Wikipedia does not make a good story, which the tourist will enjoy. Like any other entertaining art, it requires a balanced combination of facts, local knowledge, humor, and understanding of the tourist’s psychology and needs. It means that a new type of production company will emerge, those who will rearrange existing stories into modern and attractive multimedia content in multiple languages.

It is not only the quality, which matters. Just as blogs have changed the publishing business, the development of the Multimedia Guide Market will shift the accent from big Content Providers to small and actual owners of the stories - to the Owners of Tourist Attractions and Tourist Authorities.  They all will join the club and start to promote their objects with audio content which they have to develop first. This will require tools from the other side, the software application developers also will need some tools which could save them the development time and improve the quality.

All this will bring forward the need to develop good-quality tools which will help all participants to get better quality for less cost.

IZITEQ will ensure that IZI Tools will satisfy stakeholders and users with all these purposes and needs.